Facebook Login For Your Apps and Website- Why and How!

With around 3 billion monthly active users, Facebook is the most common social media platform. Its penetration rate for the US was 70.5% in 2021. Given this rate, the network’s audience reach is expected to be up to 76.84% by 2026.

Facebook is a platform by which people interact almost daily. Thus, making it an eminent option for business use as well. It offers tons of benefits for businesses in terms of marketing and promotions.

Similarly, you can enhance the user experience of your website or app by implementing a Facebook login. Facebook login makes it easy for users to log in to your app or website using their Facebook accounts. So, instead of new login, users use their existing account for logging in to your website or app. It makes the process faster, easier, and simpler.


Why use Facebook Login?

Over a million websites and apps have a “Sign In with Facebook” or “Login with Facebook” feature. It offers several benefits for your business website or app.

1. Quick And Easy Account Creation: People can log in to your app or website faster with a Facebook login. In conventional SignUp forms, users have to fill in lots of data, including their username/ emails, passwords, and more. Also, they have to remember more IDs and passwords. It results in visitors losing interest in your website or app. Thus, Facebook login provides an amazing and quick alternative. Users can use their existing Facebook accounts to log in to your website. With a single click, they can log in to all your platforms. It helps your business provides a smooth onboarding experience. This smooth experience retains a lot more customers.

2. Permission For Access To Users’ Information: Facebook Login also provides you access to certain information about your user. When people log in to your app/ website using Facebook login, they allow you to use their Facebook profile information. Usually, the information includes the user’s email, public profile, age, gender, interests, and friends. This demographic data provides you with insights into your audience. So that you can personalize your website experience as per the user. It increases the conversion rate of the visitors and as well as attracts more users.

Distinct Features Offered by Facebook Login:

1. Genuine Identity: When people log in through Facebook login, they use their public profiles. Public profiles contain users’ real names and profile pictures. Thus, there is no space for spam or fraud.

2. Valuable Insights: Facebook Login allows you to ask for as much as 50 permissions from your audience. The data you collect from all this information helps you enhance your platform performance.

3. Cross-Platform Login: Facebook login is available across multiple platforms: iOS, Android, Web, and Smart Devices. When a person creates an account using Facebook on your website/ app, it can easily log in on another as well. It helps you provide a swift in-app experience to your user.

4. Authorization Over Time: Facebook Login allows you gradual authorization. You are not required to ask for all the information you need in one go. At first, people can easily create an account on your website/ app with Facebook Login. As their experience grows, you can ask for additional permissions as per demand.

5. Works With Your Existing Account System: Facebook works with your existing sign-up system effortlessly. Alongside Facebook, you can provide options to log in via email, SMS, or other social logins.

How To Implement Facebook Login for Your Website/App:

Users can use Facebook Login to sign in to your app or website across multiple platforms. It is available on Android, iOS, Web, Desktop apps, and Smart Devices. Follow the given steps to implement Facebook login on your website.

1. Create a Facebook Developers Account: Firstly, create a Facebook Developer account. On the homepage, click on the “log in” to log in to your Facebook for developers account.

2. Create your Facebook Login App: Click on the My Apps option appearing on the Facebook for Developers dashboard. Click on Create App. On the next page, enter the name of your app. Choose the category of the app you are developing. Fill in your contact email and click on Create App ID.

3. Set Up Facebook Login For Your Website: You will be directed to your app’s dashboard. Over there, select Facebook login and click on the Set Up button.


4. Choose Your Platform: Choose where you want the Facebook login. You can add your Facebook login across multiple devices: iOS, Android, Web, or other. When you choose the web, put in more information about your website. On your app dashboard, click Settings in the left-side navigation panel. Proceed to the Client OAuth Settings. Put in your redirect URL in the Valid OAuth Redirect URLs field. Now, click on the Save Changes for successful authorization.

5. Enable JavaScript SDK For Facebook Login: Turn the Login with JavaScript SDK toggle "on". Copy your Facebook SDK for JavaScript and enter it into your website code.

6. Check Login Status: Run a test to check whether someone is logged in to your website through Facebook. The status can be one of the following: You can also login to Facebook by using your email address.


7. Submit Your Facebook Login App For Review: You can access the Facebook data if a user logs in to your website through a Facebook login. For a new Facebook login app, Facebook allows basic profile data, including public profile and email. If you want access to more data as per the demands of your business, you need additional permission from Facebook. Facebook allows about 50 permissions, such as ads management, Instagram basics, pages, events, groups, and more.

You have to submit your Facebook login app for review before asking for these additional permissions.

8. Add Facebook Login Button To Your Website: Now you can add a Facebook login button to your website. Go to Login Button - Facebook Developers, and customize your login button.

Facebook provides different options in the plugin configurator to customize your login button. You can choose the button size, width, button text, layout, and shape.

❖Ending Note!

Yes, we have gone over Facebook Login. But, it is always worth it to drive home how beneficial Facebook login is. It provides a swift sign-in process to your customers, improving the user experience. Further, it helps you collect valuable data about your users to help you provide a personalized experience. All in all, Facebook Login is an investment you make regret making!


Useful links

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